This week, before Saul Colt's formal Social Media Breakfast presentation (plug: Tuesday, January 25th 7:30 a.m. at the Microsoft Store in Bellevue Square Mall Shandwick; register here), I sat down with Colt for a fun and informational chat on his take on word of mouth in the digital age.
1:20 What the "Head of Magic" and Idea Integration does
7:05 Real-world applications of integration online and offline WOM; reference Beck Carroll's Customers Rock blog; the best reason not to do things the way everyone else does things is that most people aren't successful
16:20 What is missing from most campaigns is fun
19:20 How to generate word of mouth using mustard
22:50 Social media predictions for trends in 2011--this is the year customer service will rule