If you haven't already spent time, there, Online Case Studies is a treasure trove of case studies for social media campaigns and initiatives.
This particular case study is fascinating: with a budget of just $40,000, an agency created a campaign around the new light sport aircraft PiperSport plane, which has a $140,000 price tag.
The campaign involved some careful SEO, a strategize Facebook page, targeted Facebook ads, a strategized Twitter feed and monitor, blogger outreach and a YouTube video, all surrounding the live launch event. The case study doesn't give a tally of hours involved, but with the careful strategy and content creation, it must have been quite a few.
The results? In the first day alone, Piper Aircraft sold one PiperSport plane online.
Yes, online. Though PayPal.