He has some great advice for bloggers, including tacking on an RSS Footer plugin (check his original article for the link) and using the Related Posts plugin so that even if your content is scraped, readers will be redirected back to related posts on your blog.
Great advice!
Wait... I'm not on WordPress. Not this blog, at least.
Fortunately, the good folks at TypePad had advice for something similar. The LinkWithin widget will give three, four or five links to related posts in your blog for each entry you post. Just go to the site, fill in your blog address, click which blog you'd like it attached to, and presto!
LinkWithin does favor entries with photos, so keep that in mind. I'm a highly visual person, so no issues there--most of my entries have photos, video, logos, or something else to break up the text. Do make sure that the widget is in the left-hand sidebar, BTW.
The end result is something like this. For my last entry on using Twitter hashtags to communicate during the Atlanta floods, for example, LinkWithin generated these three related posts:
It pulled other articles I'd written tagged "social media" and "Twitter," apparently, and ended up making a pretty good correlation. And even though I only installed it today, it's already working to direct readers to related content--and looks like they are clicking through:
